Lilian Perez is a New York–based Content Director and Creative Consultant shaping the visual worlds of fashion and beauty. Irreverent yet timeless, she approaches every project with precision and a distinctive point of view—creating work that feels striking, meaningful, and enduring.

Currently serving as Director of Social, Content & Community at Madewell, Lilian is driven by the belief that powerful storytelling sits at the intersection of culture, design, and emotion—crafting content that not only captures attention but leaves a lasting impression.